Ad Creative Specs for Every Platform
What image size should I use? What's the max video length? How many characters can I have in the headline? Find the answers for Meta, TikTok, and Amazon Ads below — with a free tool to check your creatives before you upload.
Meta Ads
10 formatsFacebook Feed — Single Image
image1080 × 1350
4:5
Facebook Feed — Single Video
video1080 × 1350
4:5 (or 1:1, 16:9)
1 sec – 241 min
Facebook Feed — Carousel
image1080 × 1080
1:1
Facebook/Instagram Stories — Image
image1080 × 1920
9:16
Facebook/Instagram Stories — Video
video1080 × 1920
9:16
1–120 sec
Facebook/Instagram Reels — Video
video1080 × 1920
9:16
1–90 sec
Instagram Feed — Single Image
image1080 × 1350
4:5
Instagram Feed — Single Video
video1080 × 1350
4:5 (or 1:1, 16:9)
1–60 sec
Instagram Feed — Carousel
image1080 × 1080
1:1
Meta Audience Network — Banner
image1200 × 628
1.91:1
TikTok Ads
5 formatsIn-Feed Ads — Video
video1080 × 1920
9:16 (also supports 1:1, 16:9)
5–600 sec
In-Feed Ads — Image Carousel
image1080 × 1920 or 1200 × 628 or 640 × 640
9:16, 1.91:1, or 1:1
TopView — Video
video1080 × 1920
9:16 (also 1:1, 16:9)
5–60 sec
Spark Ads — Video
video1080 × 1920
9:16 (inherited from organic post)
No limit (inherited from post)
Branded Hashtag Challenge — Video
video1080 × 1920
9:16
5–60 sec
Amazon Ads
8 formatsSponsored Products — Product Image
image1000 × 1000
1:1
Sponsored Products — Video
video1920 × 1080 or 1080 × 1920
16:9 or 9:16
6–45 sec
Sponsored Brands — Product Collection
image1200 × 628 (custom image)
1.91:1
Sponsored Brands — Store Spotlight
image400 × 400 (sub-page images)
1:1
Sponsored Brands — Video
video1920 × 1080 or 1080 × 1920
16:9 or 9:16
6–45 sec
Sponsored Display — Product Image
image1200 × 628 or 1080 × 1080
1.91:1 or 1:1
Sponsored Display — Custom Image
image1200 × 628 (landscape) or 600 × 500 (rectangle)
1.91:1 or 1.2:1
Sponsored Display — Video
video1920 × 1080 or 1080 × 1920
16:9 or 9:16
6–45 sec
Building ads for Meta, TikTok, and Amazon?
The Automation Engine toggles your campaigns based on weather, trends, stock levels, and 40+ real-time signals.