More and more marketing teams run their day through an AI agent such as Claude. The Automation Engine plugs straight into it using the Model Context Protocol (MCP), so your agent can set up and fine-tune conditional automation™ for you — in plain English, right where you already work.
What your agent can do
- See everything at a glance: which automations are on, which are live or in dry run, and the rules behind each one.
- Build and edit the rules: add cues from our 48 live data types — weather, sport, travel, retail stock, trends and more — group them into combinations, and adjust them as you go, like "only when it's above 25°C in Manchester".
- Choose the ads: see the ads in each automation's ad set or ad group, with their current names and status fetched live from the ad platform, then decide which ads each combination switches on — and which fallback ads run when nothing matches.
- Switch things on and off: turn automations on or off, and move them between dry run and live.
- Start new automations: your agent gives you a link to connect your ad account and pick the campaign in our app, then takes it from there.
Just ask
- "Which of our automations are live right now, and what triggers them?"
- "Show the umbrella ad on rainy weekday mornings in London — otherwise run the brand ad."
- "Only run our hero product ads while it's in stock on Amazon.co.uk."
- "The summer automation looks good in dry run. Put it live."
For agencies, that means managing automations across many clients from one conversation. For brands, it means changing what runs — and when — without opening another dashboard.
Safe by design
- Your team only: each connection is tied to a single team, and anyone on the team can revoke it at any time.
- Every change on record: everything your agent does appears in the automation's audit trail, marked "via MCP", alongside changes made in the app.
- No surprises: new automations start switched off, dry run shows what would happen before any ads are touched, and changes take effect at the next scheduled check.
- Same options as the app: your agent can only choose from the settings our app offers, so anything it sets up is visible and editable in the app too.
Getting connected
MCP access is enabled per team — ask your account manager, or book a 15-minute demo. Then create a token on the MCP page of the app and add The Automation Engine to your AI client. Our MCP server page has the details.