AI Agents

For AI Agents

For AI Agents

More and more marketing teams run their day through an AI agent such as Claude or ChatGPT. The Automation Engine plugs straight into it using the Model Context Protocol (MCP), so your agent can set up and fine-tune conditional automation™ for you — in plain English, right where you already work.

What your agent can do

  • See everything at a glance: which automations are on, which are live or in dry run, and the rules behind each one.
  • Build and edit the rules: add cues from our 48 live data types — weather, sport, travel, retail stock, trends and more — group them into combinations, and adjust them as you go, like "only when it's above 25°C in Manchester".
  • Choose the ads: see the ads in each automation's ad set or ad group, with their current names and status fetched live from the ad platform, then decide which ads each combination switches on — and which fallback ads run when nothing matches. For Amazon automations that adjust bids instead, it chooses which ad groups to boost, and by how much.
  • Switch things on and off: turn automations on or off, and move them between dry run and live.
  • Start new automations: your agent gives you a link to connect your ad account and pick the campaign in our app, then takes it from there.

Just ask

  • "Which of our automations are live right now, and what triggers them?"
  • "Show the umbrella ad on rainy weekday mornings in London — otherwise run the brand ad."
  • "Only run our hero product ads while it's in stock on Amazon.co.uk."
  • "The summer automation looks good in dry run. Put it live."

For agencies, that means managing automations across many clients from one conversation. For brands, it means changing what runs — and when — without opening another dashboard.

Safe by design

  • Your team only: you sign in with your own account and choose which team your agent manages. It acts with your permissions, and anyone on the team can disconnect it at any time.
  • Every change on record: everything your agent does appears in the automation's audit trail, marked "via MCP", alongside changes made in the app.
  • No surprises: new automations start switched off, dry run shows what would happen before any ads are touched, and changes take effect at the next scheduled check.
  • Same options as the app: your agent can only choose from the settings our app offers, so anything it sets up is visible and editable in the app too.

Getting connected

Add The Automation Engine to your AI client — one click for Claude, Cursor and VS Code, or paste our server URL into ChatGPT, Claude Code, Codex, Grok and others. When it asks, sign in and choose your team. Nothing to copy and paste. Our MCP server page has the steps for each client.

New to The Automation Engine? Create an account as you connect and start straight away: until we’ve agreed commercials with you, you can build one automation with up to three cues and run it in dry run, which shows exactly what it would do without touching your ads. When you’re ready to go live, talk to us.