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TikTok Branded Hashtag Challenge — Video ads support video at 1080 × 1920 (9:16). Duration: 5–60 sec; recommended 15 sec. Maximum file size: 500 MB.See the full ad spec & try our free ad checker below.

TikTokvideo

Branded Hashtag Challenge — Video

Last updated: 2026-03-27

Dimensions

Dimensions
1080 × 1920
Aspect Ratio
9:16
Min Resolution
720 × 1280

File

Max File Size
500 MB
Formats
MP4, MOV

Duration

Video Duration
5–60 sec
Rec. Duration
15 sec

Notes

6-day campaign package. Includes promoted hashtag on Discover page, a challenge landing page, and a kickoff video. Official video must include #ad in the caption. Cover image: 800×800px. Select 1–6 official videos.

Official spec documentation

Quick Checklist

For this video format, make sure your creative meets:

  • Resolution: 1080 × 1920
  • Aspect ratio: 9:16
  • Duration: 5–60 sec
  • Max size: 500 MB
  • Formats: MP4, MOV