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The recommended image size for Meta Instagram Feed — Carousel ads is 1080 × 1080 at a 1:1 aspect ratio. Maximum file size is 30 MB (image) / 4 GB (video). Accepted formats: JPG, PNG, MP4, MOV. See the full ad spec & try our free ad checker below.

Meta image

Instagram Feed — Carousel

Last updated: 2026-03-27

Dimensions

Dimensions
1080 × 1080
Aspect Ratio
1:1
Min Resolution
600 × 600

File

Max File Size
30 MB (image) / 4 GB (video)
Formats
JPG, PNG, MP4, MOV

Copy Limits

Headline
40 chars
Primary Text
125 chars

Notes

2–10 cards. Use 1:1 only — Instagram crops carousel cards to 1:1 regardless of input. Frontload the best product/offer in card 1 to stop the scroll.

Official spec documentation

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