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The recommended image size for TikTok In-Feed Ads — Image Carousel ads is 1080 × 1920 or 1200 × 628 or 640 × 640 at a 9:16, 1.91:1, or 1:1 aspect ratio. Maximum file size is 100 MB. Accepted formats: JPG, JPEG, PNG. See the full ad spec & try our free ad checker below.

TikTok image

In-Feed Ads — Image Carousel

Last updated: 2026-03-27

Dimensions

Dimensions
1080 × 1920 or 1200 × 628 or 640 × 640
Aspect Ratio
9:16, 1.91:1, or 1:1
Min Resolution
720 × 1280

File

Max File Size
100 MB
Formats
JPG, JPEG, PNG

Copy Limits

Headline
40 chars
Primary Text
20 chars

Notes

2–35 swipeable images per carousel. Ad caption limited to ~20 chars, ad title ~40 chars (varies by placement). Emojis not supported in carousel text. Put key messaging as text overlays on the images themselves.

Official spec documentation

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