We use real-time weather, news, trends, travel, health data and more to automatically show your ads when they're most likely to convert — cutting waste and driving results.
The concept
We continuously monitor live data signals and use them to activate or pause your ads at the perfect moment.
The Automation Engine
The Automation Engine
48
Data Types
5,000
Daily Checks
3
Ad Platforms
How it works
Our system uses real-time data about weather, news, trends, travel, and health to dynamically optimize your ads so they resonate and convert better.
Our AI advisor analyses your brand, category, and campaign goals, then suggests experiments — specific combinations of our 48 real-time data types — that are most likely to improve your results.
Review the AI-suggested experiments, then configure your chosen combination of data cues — the real-world conditions that determine exactly when each of your ads should be shown. Do it in our app, or simply ask your own AI agent.
The Automation Engine evaluates your data cues up to 5,000 times per day, automatically toggling your ads on and off to ensure breakthrough results. Try it risk-free in dry run first to see exactly what it would do.
See what's working. Get a digest by email or in Slack whenever ads switch, and a full audit trail shows every ad that was switched and why, so you can keep refining your cues for even stronger performance.
Who it's for
Whether you manage campaigns for clients or run them in-house, The Automation Engine helps you unlock better results through conditional automation™.
Give your clients a genuine edge. Use real-time data cues to automatically show the right creative at the right moment across Meta, TikTok, and more — driving better results without adding headcount.
Go beyond bid management. Automatically activate Sponsored Products, Brands, and Display campaigns based on real-world conditions — from daypart to weather to Buy Box winner to what's on live TV.
Make your ad spend work harder. Automatically align your campaigns with the real-world moments that matter to your customers — and stop paying to show ads when conditions aren't right.
Pricing
Every team gets the whole platform. You pay a flat $250 a month, plus a small share of the live ad spend your automations control above $15,000.
$250 a month Starter
Covers your first $15,000 of controlled spend each month.
+ 1.75% Growth
of controlled spend from $15,000 to $75,000.
+ 1.5% Scale
of controlled spend from $75,000 to $250,000.
Above $250,000 Enterprise
We'll agree Enterprise pricing with you, with options like uptime SLA,custom DPA, priority support and more.
Your monthly fee
$250
Dry runs are never charged. Spend in other currencies is converted to US dollars, and prices exclude VAT. See Schedule 1 of our Terms for full details.
Get a demoFAQ
Everything you need to know about The Automation Engine.
The Automation Engine helps your brand or agency by using real-time data to dynamically optimize which of your ads appear when, so they resonate and convert better. This helps you cut wasted spend, drive stronger results, and improve your brand's relevance. To see the technology in action, book yourself a 15-minute demo by entering your work email below.
Conditional automation™ is our way of describing the power of applying real-time data to dynamically optimize which of your ads appear, so they resonate and convert better. It's like having a team of data scientists working around the clock to make sure your ads are always performing at their best. By using conditional automation™ you can improve resonance, cut costs, and drive better results for your brand or agency.
The Automation Engine is currently integrated with all major advertising platforms, including Amazon Ads (Sponsored Products, Brands, and Display), TikTok Ads, and Meta across Facebook and Instagram. This means you can use our platform to improve your ad performance across all of these platforms from a single dashboard.
We use AI to suggest which unique combination of our 48 data types might have the biggest impact on your brand's ads. This helps you get up and running fast, rather than spending weeks testing different approaches manually.
Yes. Our MCP (Model Context Protocol) server lets Claude and other AI clients that support MCP see your automations, set up their rules, choose which ads each one runs, and switch them on or off — all in plain English. Every change your agent makes is recorded in the automation's audit trail. MCP access is enabled per team: ask your account manager, or book a demo to find out more.
There's one plan, with the whole platform included. You pay $250 a month, which covers your first $15,000 of monthly ad spend controlled by live automations, then 1.75% of controlled spend from $15,000 to $75,000 and 1.5% from $75,000 to $250,000. Above that, we'll agree Enterprise pricing with you. Dry runs are never charged. Use the calculator above to work out your fee.