We use real-time weather, news, trends, travel, health data and more to automatically show your ads when they're most likely to convert — cutting waste and driving results.
The concept
We continuously monitor live data signals and use them to activate or pause your ads at the perfect moment.
The Automation Engine
The Automation Engine
44+
Data Types
5,000
Daily Checks
3
Ad Platforms
How it works
Our system uses real-time data about weather, news, trends, travel, and health to dynamically optimize your ads so they resonate and convert better.
Our AI advisor analyses your brand, category, and campaign goals, then suggests experiments — specific combinations of our 44+ real-time data types — that are most likely to improve your results.
Review the AI-suggested experiments, then configure your chosen combination of data cues — the real-world conditions that determine exactly when each of your ad creatives or ad sets should be shown.
The Automation Engine evaluates your data cues up to 5,000 times per day, automatically toggling your ads on and off to ensure breakthrough results.
See what's working in real time. The AI suggests new experiments based on your results, helping you continuously refine your campaigns for even stronger performance.
Who it's for
Whether you manage campaigns for clients or run them in-house, The Automation Engine helps you unlock better results through conditional automation™.
Give your clients a genuine edge. Use real-time data cues to automatically show the right creative at the right moment across Meta, TikTok, and more — driving better results without adding headcount.
Go beyond bid management. Automatically activate Sponsored Products, Brands, and Display campaigns based on real-world conditions — from daypart to weather to Buy Box winner to what's on live TV.
Make your ad spend work harder. Automatically align your campaigns with the real-world moments that matter to your customers — and stop paying to show ads when conditions aren't right.
Pricing
Whether you're a brand with a one-off campaign, or an agency network looking to power many ongoing activations, we have a plan that's right for you.
Self-service access to our full platform
We handle everything for you
FAQ
Everything you need to know about The Automation Engine.
The Automation Engine helps your brand or agency by using real-time data to dynamically optimize which of your ads appear when, so they resonate and convert better. This helps you cut wasted spend, drive stronger results, and improve your brand's relevance. To see the technology in action, book yourself a 15-minute demo by entering your work email below.
Conditional automation™ is our way of describing the power of applying real-time data to dynamically optimize which of your ads appear, so they resonate and convert better. It's like having a team of data scientists working around the clock to make sure your ads are always performing at their best. By using conditional automation™ you can improve resonance, cut costs, and drive better results for your brand or agency.
The Automation Engine is currently integrated with all major advertising platforms, including Amazon Ads (Sponsored Products, Brands, and Display), TikTok Ads, and Meta across Facebook and Instagram. This means you can use our platform to improve your ad performance across all of these platforms from a single dashboard.
We use AI to suggest which unique combination of our 44+ data types might have the biggest impact on your brand's ads. This helps you get up and running fast, rather than spending weeks testing different approaches manually.
We offer either self-service "Platform" pricing where you use our platform to power your own activations, or "Managed Services" where we take care of everything for you. Our pricing is based on a small proportion of your media spend, which is typically vastly less than your savings from improved ad resonance.