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Meta Facebook/Instagram Reels — Video ads support video at 1080 × 1920 (9:16). Duration: 1–90 sec; recommended 15–30 sec. Maximum file size: 4 GB.See the full ad spec & try our free ad checker below.
Metavideo
Facebook/Instagram Reels — Video
Last updated: 2026-03-27
Dimensions
- Dimensions
- 1080 × 1920
- Aspect Ratio
- 9:16
- Min Resolution
- 600 × 1067
File
- Max File Size
- 4 GB
- Formats
- MP4, MOV
Duration
- Video Duration
- 1–90 sec
- Rec. Duration
- 15–30 sec
Copy Limits
- Headline
- 40 chars
- Primary Text
- 72 chars
Notes
Bottom ~23% (440px) and right side are covered by Reels UI (likes, comments, share buttons). Sound-on by default. Use captions as well for accessibility. Reels now account for >50% of Instagram ad impressions.
Quick Checklist
For this video format, make sure your creative meets:
- Resolution: 1080 × 1920
- Aspect ratio: 9:16
- Duration: 1–90 sec
- Max size: 4 GB
- Formats: MP4, MOV