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Meta Instagram Feed — Single Video ads support video at 1080 × 1350 (4:5 (or 1:1, 16:9)). Duration: 1–60 sec; recommended 15–30 sec. Maximum file size: 4 GB. See the full ad spec & try our free ad checker below.

Meta video

Instagram Feed — Single Video

Last updated: 2026-03-27

Dimensions

Dimensions
1080 × 1350
Aspect Ratio
4:5 (or 1:1, 16:9)
Min Resolution
600 × 600

File

Max File Size
4 GB
Formats
MP4, MOV

Duration

Video Duration
1–60 sec
Rec. Duration
15–30 sec

Copy Limits

Headline
40 chars
Primary Text
125 chars

Notes

Instagram Feed videos max 60 seconds (shorter than Facebook's 241 min limit). Autoplay muted in feed — captions essential. H.264 + AAC recommended.

Official spec documentation

Quick Checklist

For this video format, make sure your creative meets:

  • Resolution: 1080 × 1350
  • Aspect ratio: 4:5 (or 1:1, 16:9)
  • Duration: 1–60 sec
  • Max size: 4 GB
  • Formats: MP4, MOV