PIXEL_NO_ACTIVITY Pixel No Activity Detected

TikTok has detected zero events firing from your pixel in the last 24-48 hours. This can block ad group creation or cause delivery issues because TikTok can't optimize without conversion data.

What causes this error?

TikTok has detected zero events firing from your pixel in the last 24-48 hours. This can block ad group creation or cause delivery issues because TikTok can’t optimize without conversion data.

How to fix it

1. Test your pixel: Use TikTok’s Pixel Helper Chrome extension to verify events are firing correctly on your website.
2. Check installation: Ensure the pixel base code and event code are properly installed on all relevant pages.
3. Server-side events: If using server-side tracking (Events API), verify API calls are succeeding with proper authentication.