The source audience for your lookalike audience doesn't have enough members. TikTok requires at least 1,000 matched users in the source audience to build an effective lookalike.
The source audience for your lookalike audience doesn’t have enough members. TikTok requires at least 1,000 matched users in the source audience to build an effective lookalike.
Grow your source audience before creating the lookalike. You can combine multiple custom audiences into a larger source, use a broader conversion event window, or use a higher-funnel event (e.g., ViewContent instead of Purchase).
The Automation Engine supercharges your TikTok Ad performance using conditional automation™ via signals like weather, daypart, Amazon item availability and more.