IOS14_TRACKING_LIMITED iOS 14+ Tracking Limited

Due to Apple's App Tracking Transparency (ATT) framework, a significant portion of iOS users have opted out of tracking. This limits conversion data, audience size, and optimization accuracy for iOS traffic.

What causes this error?

Due to Apple’s App Tracking Transparency (ATT) framework, a significant portion of iOS users have opted out of tracking. This limits conversion data, audience size, and optimization accuracy for iOS traffic.

How to fix it

1. Implement SKAdNetwork: Enable Apple’s SKAdNetwork for iOS app install campaigns.
2. Use TikTok Events API: Server-side tracking helps fill data gaps.
3. Aggregate Event Measurement: Configure TikTok’s iOS measurement features.
4. Diversify: Don’t rely solely on iOS audiences for optimization signals.