Ad Group Configuration
INVALID_OPTIMIZATION_GOALInvalid Optimization Goal
Ad GroupTargetingBidding
The optimization goal you selected doesn't match the parent campaign's objective type. For example, setting `CLICK` optimization under a `CONVERSIONS` campaign, or `INSTALL` under a `TRAFFIC` campaign.
What causes this error?
The optimization goal you selected doesn’t match the parent campaign’s objective type. For example, setting CLICK optimization under a CONVERSIONS campaign, or INSTALL under a TRAFFIC campaign.
How to fix it
Match the optimization goal to the campaign objective:
- TRAFFIC → CLICK or LANDING_PAGE_VIEW
- CONVERSIONS → CONVERT / VALUE
- APP_INSTALL → INSTALL
- REACH → REACH
- VIDEO_VIEWS → VIDEO_VIEW
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