Ad Group Configuration

INVALID_OPTIMIZATION_GOAL Invalid Optimization Goal

Ad Group Targeting Bidding

The optimization goal you selected doesn't match the parent campaign's objective type. For example, setting `CLICK` optimization under a `CONVERSIONS` campaign, or `INSTALL` under a `TRAFFIC` campaign.

What causes this error?

The optimization goal you selected doesn’t match the parent campaign’s objective type. For example, setting CLICK optimization under a CONVERSIONS campaign, or INSTALL under a TRAFFIC campaign.

How to fix it

Match the optimization goal to the campaign objective:

  • TRAFFIC → CLICK or LANDING_PAGE_VIEW
  • CONVERSIONS → CONVERT / VALUE
  • APP_INSTALL → INSTALL
  • REACH → REACH
  • VIDEO_VIEWS → VIDEO_VIEW

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