FREQUENCY_CAP_REACHEDFrequency Cap Reached

Your ad has reached the frequency cap limit you set, meaning your target audience has already seen the ad the maximum number of times allowed.

What causes this error?

Your ad has reached the frequency cap limit you set, meaning your target audience has already seen the ad the maximum number of times allowed.

How to fix it

Either increase the frequency cap, broaden your audience to reach new users, or create fresh creatives that provide a different message. For brand campaigns, a frequency cap of 2-3 times per week is generally effective.