Creative & Ads

CTA_INVALID Invalid Call-to-Action

Creative Video Ad Review

The call-to-action button text you specified isn't one of TikTok's supported CTA options.

What causes this error?

The call-to-action button text you specified isn’t one of TikTok’s supported CTA options.

How to fix it

Use one of TikTok’s predefined CTAs: ‘Shop Now’, ‘Learn More’, ‘Sign Up’, ‘Download’, ‘Contact Us’, ‘Apply Now’, ‘Book Now’, ‘Get Quote’, ‘Subscribe’, ‘Order Now’, ‘Get Offer’, etc. Check the API docs for the full list of valid CTA enum values.

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