Creative & Ads

CREATIVE_LIMIT_EXCEEDED Creative Limit Exceeded

Creative Video Ad Review

You've reached the maximum number of creatives allowed per ad group. TikTok typically allows up to 20 creatives per ad group.

What causes this error?

You’ve reached the maximum number of creatives allowed per ad group. TikTok typically allows up to 20 creatives per ad group.

How to fix it

Remove underperforming creatives before adding new ones. Use TikTok’s creative performance metrics to identify which creatives have the lowest CTR or highest CPA and replace those.

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