TikTok has identified that your creative's performance is declining due to audience saturation. The same users keep seeing the same ad, resulting in lower CTR and engagement over time.
TikTok has identified that your creative’s performance is declining due to audience saturation. The same users keep seeing the same ad, resulting in lower CTR and engagement over time.
Upload new creative variations. TikTok recommends refreshing ad creatives every 7-14 days. Use TikTok’s Smart Creative or Dynamic Creative features to automatically test multiple variations. Try different hooks, angles, and formats.
The Automation Engine supercharges your TikTok Ad performance using conditional automation™ via signals like weather, daypart, Amazon item availability and more.