The combination of budget type (daily vs. lifetime) and scheduling parameters creates a conflict. For example, you can't use lifetime budget without an end date, or the calculated daily spend from a lifetime budget falls below minimums.
The combination of budget type (daily vs. lifetime) and scheduling parameters creates a conflict. For example, you can’t use lifetime budget without an end date, or the calculated daily spend from a lifetime budget falls below minimums.
If using lifetime budget, always specify both start and end dates. Ensure the lifetime budget divided by the number of days meets the minimum daily budget requirement ($20 for ad groups). For open-ended campaigns, use daily budget instead.
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