Ad Group Configuration

BID_TOO_LOW Bid Too Low

Ad Group Targeting Bidding

Your CPC, CPM, or oCPM bid is below TikTok's minimum floor for this market. TikTok enforces minimum bids to ensure competitive auction participation.

What causes this error?

Your CPC, CPM, or oCPM bid is below TikTok’s minimum floor for this market. TikTok enforces minimum bids to ensure competitive auction participation.

How to fix it

Increase your bid to at least the platform minimum. TikTok typically requires a minimum bid of around $0.01 for CPC and $0.01 for CPM, though these vary by region. The API error response usually includes the specific minimum.

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