Audiences & Targeting

AUDIENCE_EXPIRED Audience Expired

Audience Targeting Custom Audience

Your custom audience has passed its retention period and is no longer active. TikTok custom audiences based on pixel data or app events have configurable retention windows.

What causes this error?

Your custom audience has passed its retention period and is no longer active. TikTok custom audiences based on pixel data or app events have configurable retention windows.

How to fix it

Create a new audience with fresh data. For pixel-based audiences, adjust the retention window (1-180 days). For uploaded audiences, re-upload an updated list.

Want your TikTok Ads to outperform?

The Automation Engine supercharges your TikTok Ad performance using conditional automation™ via signals like weather, daypart, Amazon item availability and more.