There's a mismatch between the attribution window configured on the pixel and what's set in the ad group. This can cause conversion data to not properly attribute back to ads.
There’s a mismatch between the attribution window configured on the pixel and what’s set in the ad group. This can cause conversion data to not properly attribute back to ads.
Align the attribution windows. Go to the Events Manager and the ad group settings to ensure both use the same click-through and view-through windows (e.g., 7-day click, 1-day view).
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