The combined targeting criteria you've set (age, gender, interests, behaviors, location, device, etc.) result in an estimated audience size that is too small for TikTok to serve ads effectively.
The combined targeting criteria you’ve set (age, gender, interests, behaviors, location, device, etc.) result in an estimated audience size that is too small for TikTok to serve ads effectively.
Broaden at least one targeting dimension. Remove or widen interest categories, expand your location radius, include more age ranges, or switch from specific device targeting to ‘All’. TikTok’s UI will show estimated audience size—aim for at least 10,000+ people.
The Automation Engine supercharges your TikTok Ad performance using conditional automation™ via signals like weather, daypart, Amazon item availability and more.