ADGROUP_TARGETING_TOO_BROAD Targeting Too Broad

For certain campaign objectives like catalog sales, TikTok may reject targeting that is excessively broad and would lead to poor ad relevance or wasted budget.

What causes this error?

For certain campaign objectives like catalog sales, TikTok may reject targeting that is excessively broad and would lead to poor ad relevance or wasted budget.

How to fix it

Add more targeting refinements such as interest categories, behavioral targeting, or custom/lookalike audiences. This helps TikTok’s algorithm find more relevant users.