Creative & Ads

AD_TEXT_TOO_LONG Ad Text Too Long

Creative Video Ad Review

The ad copy text exceeds TikTok's character limits. Ad descriptions are typically limited to 100 characters (including spaces), and display names to 20 characters.

What causes this error?

The ad copy text exceeds TikTok’s character limits. Ad descriptions are typically limited to 100 characters (including spaces), and display names to 20 characters.

How to fix it

Shorten your ad text. Focus on a single clear call-to-action. TikTok ads are consumed quickly, so brevity is key. Use the official character limits:

  • Ad text: up to 100 characters
  • Display name: up to 20 characters

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