Delivery & Policy

AD_NOT_DELIVERING Ad Not Delivering

Delivery Policy Performance

Your ad is approved but not generating impressions. This is usually due to an exhausted budget, overly narrow targeting, low bid competitiveness, or the ad being outcompeted in the auction.

What causes this error?

Your ad is approved but not generating impressions. This is usually due to an exhausted budget, overly narrow targeting, low bid competitiveness, or the ad being outcompeted in the auction.

How to fix it

  1. Check budget: Ensure daily budget hasn’t been exhausted.
  2. Broaden targeting: Expand audience size to at least 50,000+ users.
  3. Increase bid: Raise your bid by 20-30% above the suggested minimum.
  4. Creative refresh: If the ad has been running for a while, creative fatigue may be the issue. Upload new variations.

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