AD_ACCOUNT_LOW_QUALITY Low Quality Score

TikTok has assigned a low quality score to your ad account based on historical ad performance, policy violations, and user feedback. This reduces your ad delivery priority in auctions.

What causes this error?

TikTok has assigned a low quality score to your ad account based on historical ad performance, policy violations, and user feedback. This reduces your ad delivery priority in auctions.

How to fix it

Improve account health by:

1. Running high-quality creatives that comply with all policies
2. Maintaining good landing page experiences (fast load, mobile-optimized)
3. Monitoring and addressing user feedback/reports
4. Not making excessive changes that cause repeated review cycles