You're optimizing for a conversion event, but the Facebook Pixel assigned to the ad set hasn't fired or successfully received any data historically from that specific event within the localized testing window.
You’re optimizing for a conversion event, but the Facebook Pixel assigned to the ad set hasn’t fired or successfully received any data historically from that specific event within the localized testing window.
Jump to your Events Manager. Use the ‘Test Events’ tool, go hit your website, and manually trigger a test transaction/lead to ensure data successfully cascades back to Meta before turning your ad on.
The Automation Engine supercharges your Instagram and Facebook Ad performance using conditional automation™ via signals like weather, daypart, Amazon availability and more.