3146002Pixel Not Active

You're optimizing for a conversion event, but the Facebook Pixel assigned to the ad set hasn't fired or successfully received any data historically from that specific event within the localized testing window.

What causes this error?

You’re optimizing for a conversion event, but the Facebook Pixel assigned to the ad set hasn’t fired or successfully received any data historically from that specific event within the localized testing window.

How to fix it

Jump to your Events Manager. Use the ‘Test Events’ tool, go hit your website, and manually trigger a test transaction/lead to ensure data successfully cascades back to Meta before turning your ad on.