294 Business Verification Required

Meta now requires your business to be formally verified before you can access certain advertising features, run ads in regulated categories, or use the Marketing API at scale. Your Business Manager hasn't completed the verification process.

What causes this error?

Meta now requires your business to be formally verified before you can access certain advertising features, run ads in regulated categories, or use the Marketing API at scale. Your Business Manager hasn’t completed the verification process.

How to fix it

1. Start verification: Go to Business Settings > Security Center > Start Verification. You’ll need to provide legal business documents.
2. Prepare documents: Have your business license, articles of incorporation, tax registration, or utility bill ready. The document must show your legal business name and address.
3. Allow processing time: Verification typically takes 2-5 business days. Don’t submit multiple requests—it slows the process down.
4. Check requirements: Some categories (political ads, cryptocurrency, financial services) have additional verification requirements beyond standard business verification.