2446310 Audience Saturation Detected

Your ad frequency has climbed too high—the same people are seeing your ad repeatedly. Meta flags this when your frequency exceeds a threshold (typically 3-4+ for cold audiences), causing ad fatigue, declining click-through rates, and increasing costs.

What causes this error?

Your ad frequency has climbed too high—the same people are seeing your ad repeatedly. Meta flags this when your frequency exceeds a threshold (typically 3-4+ for cold audiences), causing ad fatigue, declining click-through rates, and increasing costs.

How to fix it

1. Refresh your creative: Swap in new images, videos, and copy to re-engage the audience with fresh content.
2. Expand your audience: Broaden targeting to reach new people who haven’t seen your ads yet.
3. Set frequency caps: Use reach and frequency buying or set manual frequency caps to limit how often the same person sees your ad.
4. Rotate ad sets: Schedule multiple ad sets to run on different days so no single audience gets overexposed.