1885370 Frequency Cap Conflict

Your frequency cap settings conflict with other campaign parameters. For example, you set a frequency cap of 1 impression per week but your budget and audience size would require much higher frequency to spend the budget, or you're using a campaign objective that doesn't support frequency capping.

What causes this error?

Your frequency cap settings conflict with other campaign parameters. For example, you set a frequency cap of 1 impression per week but your budget and audience size would require much higher frequency to spend the budget, or you’re using a campaign objective that doesn’t support frequency capping.

How to fix it

1. Align cap with budget: Ensure your audience is large enough to support your budget at the frequency cap you’ve set. A tiny audience with a large budget will always hit frequency issues.
2. Check objective compatibility: Frequency caps work best with Reach and Brand Awareness objectives. Conversion campaigns use automated frequency management that may conflict with manual caps.
3. Adjust the cap: If your budget requires it, raise the frequency cap to a realistic level (e.g., 2-3 per week instead of 1).