Targeting & Audiences

1885145 Age Restriction for Special Ad Category

Targeting Audience AdSet

You attempted to set a specific age range for a campaign flagged under a Special Ad Category (Housing, Employment, Credit). Meta enforces mandatory broad age targeting (18-65+) for these categories to prevent discrimination.

What causes this error?

You attempted to set a specific age range for a campaign flagged under a Special Ad Category (Housing, Employment, Credit). Meta enforces mandatory broad age targeting (18-65+) for these categories to prevent discrimination.

How to fix it

  1. Accept the restriction: For HEC campaigns, you cannot narrow the age range. This is a legal compliance requirement, not a bug.
  2. Remove the Special Ad Category: If your campaign genuinely doesn’t fall under Housing, Employment, or Credit, remove the Special Ad Category designation to unlock normal targeting.
  3. Optimize through creative: Since you can’t narrow by age, use ad creative and copy that naturally appeals to your desired demographic instead.

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