Creative & Copy

1815268 Ad Copy Contains Restricted Content

Creative Rejected

Meta's automated review system detected language in your ad copy that violates content restrictions. This includes claims about personal attributes ('Are you overweight?'), profanity, misleading health claims, or references to restricted product categories.

What causes this error?

Meta’s automated review system detected language in your ad copy that violates content restrictions. This includes claims about personal attributes (‘Are you overweight?’), profanity, misleading health claims, or references to restricted product categories.

How to fix it

  1. Remove personal attribute references: Never use ‘you’ language that implies knowledge of someone’s race, religion, health status, financial situation, or criminal record.
  2. Soften health/financial claims: Replace ‘Lose 20 pounds fast!’ with ‘Explore our wellness programs’ or similar non-specific language.
  3. Review Meta’s Ad Standards: Read through Meta’s full Advertising Standards document—many restrictions aren’t obvious (like restrictions on ‘before/after’ imagery).

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