1487958 Call to Action Required

Your ad configuration is missing a Call to Action (CTA) button, which is mandatory for the campaign objective or ad format you selected. Conversion, traffic, and app install campaigns always require a CTA.

What causes this error?

Your ad configuration is missing a Call to Action (CTA) button, which is mandatory for the campaign objective or ad format you selected. Conversion, traffic, and app install campaigns always require a CTA.

How to fix it

1. Select a CTA: In Ads Manager at the Ad level, choose from options like ‘Shop Now’, ‘Learn More’, ‘Sign Up’, ‘Download’, or ‘Contact Us’.
2. API users: Make sure your call_to_action object includes both a type (e.g., LEARN_MORE) and a valid link in the value field.
3. Match CTA to objective: Use ‘Shop Now’ for purchase campaigns, ‘Learn More’ for awareness, and ‘Sign Up’ for lead generation to maximize relevance.