Your manual manual cost cap or bid limit is drastically lower than the floor threshold required to actually enter an active auction against competitors.
Your manual manual cost cap or bid limit is drastically lower than the floor threshold required to actually enter an active auction against competitors.
If you want delivery, you need to raise the bid limit! If you aren’t an expert media buyer looking for specific marginal returns, switch your bidding strategy strictly to ‘Highest Volume’ (formerly lowest cost) so Meta can auto-bid for you.
The Automation Engine supercharges your Instagram and Facebook Ad performance using conditional automation™ via signals like weather, daypart, Amazon availability and more.