1487605 Ad Delivery Inactive

Your ad is set to 'Active' but isn't actually delivering impressions. This can be caused by a combination of factors: budget exhaustion, scheduling conflicts, audience overlap with other ad sets, lost auction bids, or the ad being stuck in review.

What causes this error?

Your ad is set to ‘Active’ but isn’t actually delivering impressions. This can be caused by a combination of factors: budget exhaustion, scheduling conflicts, audience overlap with other ad sets, lost auction bids, or the ad being stuck in review.

How to fix it

1. Check Delivery column: The Delivery column in Ads Manager will give you a specific sub-status (e.g., ‘In Review’, ‘Schedule Paused’, ‘Auction Overlap’).
2. Review budget: Ensure the campaign/ad set budget hasn’t been fully spent for the day.
3. Check for overlapping audiences: Use Meta’s Audience Overlap tool to see if your ad sets are competing against each other.
4. Wait for review: New ads or edited ads go through a review process that can take up to 24 hours.