Targeting & Audiences

1487299 Connection Targeting Deprecated

Targeting Audience AdSet

You attempted to use the legacy 'Connections' targeting feature (target people who like your Page, friends of people who like your Page, etc.) which Meta has deprecated and removed from the API.

What causes this error?

You attempted to use the legacy ‘Connections’ targeting feature (target people who like your Page, friends of people who like your Page, etc.) which Meta has deprecated and removed from the API.

How to fix it

  1. Use Custom Audiences instead: Create a Custom Audience of people who have engaged with your Page, and use that for targeting.
  2. Engagement Custom Audiences: Build audiences based on people who interacted with your Page, watched your videos, or engaged with your posts within specific time windows.
  3. Update your code: If you’re using the API, remove any connections parameter from your targeting spec and replace it with custom_audiences references.

Want your Meta Ads to outperform?

The Automation Engine supercharges your Instagram and Facebook Ad performance using conditional automation™ via signals like weather, daypart, Amazon availability and more.