The credit card on file has failed to charge.
Amazon attempted to charge the primary payment method associated with the advertising account, but the bank declined it (often due to expired cards or insufficient limits). All ads stop immediately.
Log directly into the Amazon Ads console, navigate to the Billing/Payment settings, update the active credit card on file, and manually clear any outstanding invoices. Ads generally resume shortly after.
The Automation Engine supercharges your Amazon Ad performance using conditional automation™ including signals like Buy Box winner, price, daypart and even weather.