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Product Eligibility

NOT_BUY_BOX_WINNER Not Buy Box Winner

ASIN Retail Eligibility

Your offer for this ASIN isn't currently winning the Featured Offer (the Buy Box). Because Amazon prioritizes customer experience, Sponsored Products ads only show if the advertiser holds the Buy Box.

What causes this error?

Your offer for this ASIN isn’t currently winning the Featured Offer (the Buy Box). Because Amazon prioritizes customer experience, Sponsored Products ads only show if the advertiser holds the Buy Box.

How to fix it

  1. Check pricing: Make sure your price is competitive.
  2. Check stock: Ensure you have enough Prime stock relative to competitors.
  3. Use Automation: We highly recommend using an automated tool that detects when you lose the Buy Box and pauses the keyword spend instantly so you don’t bleed budget.

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