Targeting

NEGATIVE_KEYWORD_CONFLICT Negative Keyword Conflict

Targeting Keywords

You're trying to add a positive keyword that exactly clashes with an existing Negative Keyword right in the same Ad Group.

What causes this error?

You’re trying to add a positive keyword that exactly clashes with an existing Negative Keyword right in the same Ad Group.

How to fix it

The negative keyword is overriding you. Identify the campaign’s negative keywords, explicitly remove the conflicting negative keyword, and then resubmit your positive exact/phrase request.

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